Creative producer Crying Out Loud has spent 15 years crossing borders with high-quality visual performance, presenting international artists to UK venues and creating development networks in Europe and beyond. A large proportion of its artists work in post-classical circus, and the Arts Council England national portfolio organisation has been instrumental in nurturing audiences and venues for this type of work.
Founder and artistic director Rachel Clare worked in the 1980s as a tour booker for Ra-Ra Zoo, one of the first British companies to expand beyond traditional expectations of circus. Today, she is still focused on cultivating a public understanding and appreciation of the evolving genre.
“After initial interest in the work Crying Out Loud was touring, we noticed that circus audiences had begun flatlining,” Clare explains. “The Circus Evolution project was launched to bring new audiences to new venues. A report we commissioned from the Audience Agency established that we needed to change the way we talk about these productions to resonate with the British public.”
Link to Full Article at The Stage.
Main Image: Race Horse Company’s Super Sunday. Photo: Petter Hellman
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