It wouldn’t be the first time people attempted to distract themselves from the news of the world with circus, and it probably won’t be the last. But it is an interesting marketing angle….
Leaders at Baraboo’s circus museum hope to provide a distraction from the “white noise” of a presidential election next summer with their homage to all things Western.
The “Go West Under the Big Top” theme for summer 2020 will give Circus World Museum an opportunity to bring items out from its archives, from wagons to lithographs, as “Wild West” shows played a prominent part in circus history, said Executive Director Scott O’Donnell. As a “wide lane,” the theme also allows for a wide variety of music and movie genres from which performers can draw.
“It’s a relatable genre of music and culture, for sure,” O’Donnell said. “Everybody can dig out their Levi jeans and cowboy boots and cowboy hats and have a happy hoedown.”
According to Dave SaLoutos, ringmaster and marketing director, planning for the 2020 season started in July after the Big Top Parade, in the midst of the 2019 summer season. By the end of August, organizers had contracted artists, ordered costumes and posed for a photoshoot.
Read the Full Article at Baraboo News Republic