Cirque du Soleil is expanding its long and wide reach into a new realm: magic.
Cirque du Soleil Entertainment Group, the global performing arts conglomerate known for live acrobatic circus presentations, announced Wednesday morning that it had acquired The Works Entertainment, the makers of the Illusionists magic franchise and other shows.
Cirque has been diversifying the types of performances under its umbrella. It acquired Blue Man Group in 2017, and then VStar Entertainment Group — a more kids-and-family-oriented company — last year. Its purchase of the creators of the Illusionists, which has brought live magic to Broadway and other world stages, will be one of its first forays into magic.
“The play for us is magic,” said Daniel Lamarre, the president and chief executive of Cirque du Soleil. He said Cirque became interested in The Works because of the similarity in the performance and business models of the two companies.
“Like us, they have no stars,” Mr. Lamarre said. “The show is the star, and they’re constantly using different magicians. The fact that they’re not focused on stars gives you scalability.”…
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