Circus News

Cirque du Soleil Heads to Saudi Arabia In New Deal

The Saudi Arabian royalty tour of Hollywood is resulting in some industry partnerships.

On Wednesday, at an event at the Four Seasons in Beverly Hills — which was entirely booked by the Saudi crown prince, Mohammed bin Salman, whose stay in Los Angeles is part of a three-week visit in the U.S. — live entertainment partnerships with the likes of Cirque du Soleil were unveiled.

Cirque du Soleil will produce a performance for the first time in Saudi Arabia. The production will be designed exclusively for Saudi National Day on Sept. 23 of this year, at the King Fahd Stadium in Riyadh for a live and televised audience.

The Wednesday event, titled “Vision 2030: The Future of Entertainment in Saudi Arabia,” was hosted by the head of the country’s General Entertainment Authority (GEA), Ahmed Al Kahteeb, who gave the afternoon’s keynote, focusing on the country’s younger population, 70 percent of which is under the age of 30. (This stat was reiterated multiple times by several panelists throughout the afternoon).

Feld Entertainment is entering a long-term relationship with the country’s GEA committed to producing international events in Saudi Arabia, including “Disney on Ice,” “Disney Live,” and “Marvel Experience”, all of which will be staffed with Saudi talent.

 

Link to Full Article at The Hollywood Reporter