Cirque du Soleil’s  BAZZAR Faces East for a New Audience in India and Africa - CircusTalk

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Cirque du Soleil’s  BAZZAR Faces East for a New Audience in India and Africa

Described by its creators as “an eclectic lab of infinite creativity where a joyful troupe of acrobats, dancers and musicians craft an awe-inspiring spectacle “BAZZAR is being touted as the show that will open the doors to an entirely new segment of the world for Cirque Du Soleil. Following that logic, in addition to introducing their own brand, they are also bringing the western concept of circus to the masses in the East and Africa. Although the media’s signature vague descriptions of a fantastical world of merriment and exploration doesn’t tell us much about the show, there is more to be gleaned elsewhere.
In a press release published in June, Cirque du Soleil stated that the show was made to pay tribute to their roots–by which they imply the legendary street circus beginnings of the company. In other words, Cirque du Soleil intends to break in to the Indian and African circus market by showcasing a smaller, more manageable cast and crew under the big top–but also altering or ‘retro-ing’ their style to fit what they perceive as a different demand from a different market. Director  Susan Gaudreau describes the conundrum. “Creating a show specifically to introduce Cirque du Soleil to a totally new audience is a creative challenge. It pushes our creators to find our essence and articulate it in a way that is universally understandable. With its story centered on the creative process itself and the energy found in the unexpected, ...
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Kim Campbell

Kim Campbell has written about circus for CircusTalk.News, Spectacle magazine, Circus Now, Circus Promoters and was a resident for Circus Stories, Le Cirque Vu Par with En Piste in 2015 at the Montreal Completement Cirque Festival. They are the former editor of CircusTalk.News, American Circus Educators magazine, as well as a staff writer for the web publication Third Coast Review, where they write about circus, theatre, arts and culture. Kim is a member of the American Theater Critics Association.