Career Lab Sessions - Niche Down to Blow Up with Ulrike Storch

Circus News

Career Lab Sessions – Niche Down to Blow Up with Ulrike Storch

Launched at the start of 2023, the Career Lab is a digital space where professionals and creators in circus and the performing arts share their knowledge with our PRO members, providing useful advice and information about products and services that will enhance their career. Think Business, Health, Marketing, Artistic Development, and more! Career Lab sessions will grow into an inclusive and expansive collection of professional resources from providers, services, and products that help artists to ignite their career and learn first-hand from leading-edge experts about topics that are not always covered in school. Each Career Lab session features a guest creator (and their product or service) who provides exclusive professional advice in their area of expertise. These sessions are but a sampling of their amazing work; our guests experts are ready to connect and engage with you!

Welcome to another set of CircusTalk Career Lab Sessions! Let’s introduce our next Career Lab guest: Ulrike Storch, a vivacious former circus artist turned prominent entrepreneur.

With a 15-year successful career in performing arts, Ulrike captivated audiences worldwide with her signature act, “Tribute to Marlene.” Trained in the Netherlands, Ukraine, and Germany, she honed her skills and received her Bachelor of Circus Arts in 2014, under the tutelage of former Cirque du Soleil Artist Juan Liu and Object Manipulation Expert Gregor Kiock. Ulrike’s exceptional talent and dedication earned her international recognition, with performances featured on Channel 4, BBC, ARD, TFI Friday, Fringe Festival and Cirque Éloize. She also left her mark in the world of high-end fashion, featuring in captivating films and catwalks in Milan and Paris. Combining elements of burlesque and circus, her mesmerizing high-skill performances and stunning costumes left audiences spellbound. Discovering her passion for business, Ulrike produced her own show, “Legends,” in the London West End in 2019 with a successful sold-out one-year run.

Today, as the CEO of LetMe Academy and the founder of “Selling Circus,” she merges her performing expertise with modern business strategies tailored for the entertainment industry. Ulrike is a thought leader in the industry and proudly serves as an official consultant for Circus Talk, the world’s largest circus and performing arts career platform. Her journey from celebrated circus artist to dynamic entrepreneur showcases her unique blend of talent and business acumen.

With captivating performances and an entrepreneurial spirit, she continues to make a lasting impact in career development and entertainment industry entrepreneurship!

In this first session, Ulrike shows us “how to go from broad and broke to specific and spotted.” In other words, how to create your own success by identifying your unique strengths and doubling down on them! Starting from the ground up, Ulrike explains what a niche is, why passion on and off stage is strategic for your success, and how to discover your unique strengths and use them to supercharge your work. Ulrike also offers an exercise to help illuminate selling points about yourself and your craft that you may not be aware of. Check out the whole session below!

This session is great for beginner and seasoned performers who are looking to get specific with their craft and discover that unique sweet spot in the larger circus and performing arts market.


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Ulrike Storch

Hi! I'm Ulrike. I am a creative Entrepreneur, Circus Artist and Business Coach and I believe that you can get anything you want and I am here to help you create it. A german with nothing more than an unstoppable hunger for creative expression, a laptop and a dream, I’m proud to have created a forward-thinking digital company that touches performers from every corner of the world. I combined over a decade of performing experience, my business research and one of the best coach certifications that are out there - e voila: Selling Circus. My flagship online learning program helps performers just like you with a nurturing step-by-step process to not only create but market and sell their fabulous talent with immense skill and unwavering confidence.