Cirque du Soleil CGO on Cirque’s ‘Extraordinary’ campaign; ‘We’re telling a new story’
Hot on the heels of a post-pandemic rebound, Cirque du Soleil‘s ‘Discover the extraordinary’ introduces the iconic circus troupe to new generations of fans.
Rather than spotlighting a specific show, Cirque du Soleil, the world‘s largest circus producer, is pulling the curtain back on a new trick in 2023 with ‘Discover the extraordinary.’
‘Discover the extraordinary,‘ which went live in December, marks Cirque du Soleil‘s first-ever brand-centric campaign and a legacy of nearly 40 years. The spot, developed by Canadian creative agency Sid Lee, takes real Cirque du Soleil crewmembers from the stage and to the outdoors. It is currently running on ABC’s Good Morning America, Hulu Originals, in Times Square, on the New York Times’ website and other platforms.
The campaign comes after a significant low point induced by the pandemic, during which Cirque du Soleil shut down its 38 global shows and its employee base of 5,000 dwindled to 50. … link to full length article at The Drum.