An interesting look at the Big Apple Circus through the business lense as a case study for non-profits.

By 2016, the Big Apple Circus had weathered many storms in its 38 seasons as one of the most well-known New York City nonprofits. But with ticket sales and charitable giving in steep decline, the future for this beloved circus and its Clown Care program is uncertain…

Read the whole article or listen to the podcast at Harvard Business Review

Feature photo credit:Phillip Capper


6/26/20 Editor's note: Correction, this is an interesting look at the Big Apple Circus through the business lense as a case study for non-profits that took place before the pandemic began and before the Big Apple Circus ownership changed hands. This case study is apparently still taught as an example and this discussion about it was recently published in podcast form. We thought it would be of interest to the circus community. The original title is the one assigned by the news source and in no way reflects CircusTalk's opinion about BAC. Thanks to your feedback we changed the title of the article because we agree that the original title of this study is misleading.