For almost 30 years, Blue Man Group has pervaded pop culture around the world with its eclectic, nonverbal percussive performances, zany lights and comedic movements. (O.K., fine. Dancing.) And of course, there is the blue body paint from head to toe.

Now, the Blue Men are joining the circus.

The terms of Cirque du Soleil’s purchase of Blue Man Group were not disclosed, but Cirque’s chief executive said the price was in the “tens of millions.”

Cirque du Soleil, the global performance juggernaut best known for its acrobatic circus displays, on Thursday announced that it had acquired Blue Man Productions, with the mutual aim of expanding Blue Man’s reach beyond its five permanent United States shows (in New York, Boston, Chicago, Las Vegas and Orlando, Fla.), a world tour and one permanent international show (Berlin).

After the acquisition, Blue Man will be able to tap into Cirque’s worldwide access to theaters and marketers. In particular, both organizations have their eye on China, home to one of the most powerful and quickly growing entertainment industries in the world.

Link to Full Article at The New York Times.