PRO Exclusive: Think Like an Acrobat-Circus Publicity

Circus News

PRO Exclusive: Think Like an Acrobat–Let’s Promote Ourselves: The Art of the Circus Publicist with Julie Desmarais

Shenea Stiletto is a two-time World Acrobatic Champion, USA Gymnastics Hall of Fame Member, World-Class Handbalancer, and seasoned professional in the circus industry. Continuing the series into its second season, Shenea will share her expertise as a career circus performer as well as select insights and secrets from her guests about the business. Think Like an Acrobat will cover an array of useful topics from understanding the role of a good agent to how to navigate a contract and maintain long-distance relationships while living the globetrotter life.

Julie Desmarais is originally from Montreal, Canada, and is currently the Senior Publicist for Kooza by Cirque Du Soleil. She has conducted public relations for Cirque shows such as Dralion, Varekai, Axel, and Crystal during her extensive career in the circus touring show sector.

In this episode, Julie and Shenea dive into what you need to know when planning and executing live promotional events within the circus arts. Learn the basics, pro tips, and red flags when it comes to promoting your circus show and brand.

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Shenea Stiletto

Shenea Stiletto (Shenea Booth) is a two-time World Champion Gold Medalist in Acrobatic gymnastics, a USA Gymnastics Hall of Fame Member, and World Acrobatic Society Inductee. Her career includes a decade of collaborations with Cirque Du Soleil including the coveted hand balancing role as "The Promise" in Varekai, becoming the first-ever African American female soloist to play a lead character in a Cirque Du Soleil production. Shenea was also a finalist on America’s Got Talent and has continued to be a featured artist with prominent circus entertainment companies worldwide.