The 3 R's-Episode 1, Marketing in Live Entertainment and Circus Arts Promoting Visions, Preserving Values

Circus News

The 3 R’s–Episode 1, Marketing in Live Entertainment and Circus Arts: Promoting Visions, Preserving Values

As part of our PRO Exclusive content, we introduce a new series hosted by Matthew Jessner called The 3 R’s, Review, Rethink, Regenerate. Matthew will draw upon his decades of experience in the performing arts world and the circus world in particular, inviting colleagues to discuss themes based around reviewing policies, rethinking paradigms and regenerating the performing arts industry. In Episode 1, Matthew and his guest Mario D’Amico (senior executive in business management and marketing art, former global chief marketing officer at Cirque du Soleil), discuss the performing arts ecosystem, the pros and cons of brand power, keeping a companies’ identity versus responding to conventional trends, pushing the boundaries of ‘new territories’, cultivating a sense of responsibility in what we generate and how we contribute to or are detrimental to a local cultural landscape. ...
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Matthew Jessner

Matthew Jessner got his start in the performing arts as a classical dancer with several professional companies in the USA. His career took him to Europe whereby he also performed in musicals as both dancer and singer in multiple languages. His connection to circus arts began with the Cirque du Soleil show Saltimbanco of which he was resident artistic director for almost five years on tour in Europe and South America. Matthew has developed extensive and diverse experience in creative production and operating shows both touring and extravagant resident shows such as The House of Dancing Water with Dragone. His studies include music and lyric opera. When not directing, Matthew teaches Qigong in multiple styles.