Sometimes you know you are a perfect fit for a show, but how do you convince the casting director, hiring team or client that you are the one they’ve been looking for? 

As the circus industry continues to grow, it’s more important than ever to understand your Unique Value Proposition to help you stand out from the crowd and showcase your unique value! What is a Unique Value Proposition? I’m talking about what’s known in the marketing world as your Unique Value Proposition (UVP). Don’t be turned off by thinking that it’s just marketing jargon or something that only big companies need to worry about. It’s about owning a unique place in your market, and in the mind of the people you want to work with. It’s also about getting clear on what you want to be known for. That’s the ‘unique’ part. But the magic truly happens when you are able to describe your talents and exp...