“Survey finds that many DC area theatergoers will not immediately return to theaters when they reopen in the wake of the coronavirus pandemic” states Shugoll Research, a national marketing research company in Bethesda, Maryland in their press release about their recent survey.
– Shugoll Research, a national marketing research company in Bethesda, Maryland, is releasing a Phase III study of theatergoers and their intent to return to the theater when it reopens after the coronavirus pandemic. This phase focuses on a national sample of theatergoers. Previously released were a Phase I study of Washington, DC and a Phase II study of New York/Broadway. All National Theatergoers Will Not Be Ready to Return When Theaters Reopen There is much conversation across the country during the pandemic on when theaters will reopen. Whenever that eventually is, will theatergoers across the country be ready to occupy the seats? This study suggests that many theatergoers look forward to returning to something they love, but most won’t do so immediately. It will be more of a trickle back, with some waiting a significant amount of time before attending again. This is...
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