In the continuation of our short series about the making of circus trailers, we spoke with the founder of Promotion for Performers, Lukas Stelter.

Based in Berlin, Germany, Promotion for Performers is the whole ticket–providing content, strategic marketing consultancy and also producing videos, photoshoots, design and marketing campaigns for circus artists and companies. Stelter has been providing these services for the past 5 years, working for famous artists and well-known circuses and varieties like Zirkus Knie, Krystallpalast Leipizig and the Circus Festival Young Stage Basel. He focuses his business on events because of his own extensive experience in the industry. After graduating from circus school, he became a diabolo performer for several years, performing with many circuses like Zirkus Knie. But when he recognized a need for the services he now provides, he decided to focus on that instead, starting with circus trailers and other video. Stelter describes himself as a one-man show, but occasionally calls on the assistance of...