The idea of Cirque du Soleil might invite images of extravagant live shows with clowns, acrobats and fire breathers. The company is trying to change that.

Cirque du Soleil came out of the pandemic in rough shape. So it decided to build a more expansive, catastrophe-proof brand — aiming to sell not just shows but also sunglasses, perfumes and video games, as my colleague Emma Goldberg wrote in a story documenting its transformation. … link to full length article at the NY Times.