As part of our PRO Exclusive content, we introduce a new series hosted by Matthew Jessner called The 3 R’s, Review, Rethink, Regenerate. Matthew will draw upon his decades of experience in the performing arts world and the circus world in particular, inviting colleagues to discuss themes based around reviewing policies, rethinking paradigms and regenerating the performing arts industry. In Episode 1, Matthew and his guest Mario D’Amico (senior executive in business management and marketing art, former global chief marketing officer at Cirque du Soleil), discuss the performing arts ecosystem, the pros and cons of brand power, keeping a companies’ identity versus responding to conventional trends, pushing the boundaries of ‘new territories’, cultivating a sense of responsibility in what we generate and how we contribute to or are detrimental to a local cultural landscape. ...
Do you have a story to share? Submit your news story, article or press release.