Recent research has shown some startling information about video content online. By 2020 80% of consumer social media content will be video (1), and animated content already has a 135% greater reach than photos(2). When you pair these revelations with the news that we often hear from programmers, that they value video trailers, teasers, professional marketing materials, and show videos very highly because they can’t make it to every show they want to see in person, it becomes even more important to share your personal or company brand effectively in video format. But where to begin? Who should you hire? How much can you afford? When are you ready?  We asked  Double Take – Cinematic Circus for advice about that important element on every circus companies’ agenda, how and when to make the circus trailer.

Summer Hubbard Hailing from France and the United States, professional circus artists Raphael Herault and Summer Hubbard first met in 2011 while working as acrobats for Cirque du Soleil.   In 2016, they ventured out on their own and together created the circus and filmmaking company, Double Take – Cinematic Circus. ...