Circus News

Why You Need a Video Trailer for Your Circus Show– Advice from Double Take Cinematic Circus

Recent research has shown some startling information about video content online. By 2020 80% of consumer social media content will be video (1), and animated content already has a 135% greater reach than photos(2). When you pair these revelations with the news that we often hear from programmers, that they value video trailers, teasers, professional marketing materials, and show videos very highly because they can’t make it to every show they want to see in person, it becomes even more important to share your personal or company brand effectively in video format. But where to begin? Who should you hire? How much can you afford? When are you ready?  We asked  Double Take – Cinematic Circus for advice about that important element on every circus companies’ agenda, how and when to make the circus trailer.

Hailing from France and the United States, professional circus artists Raphael Herault and Summer Hubbard first met in 2011 while working as acrobats for Cirque du Soleil.   In 2016, they ventured out on their own and together created the circus and filmmaking company, Double Take – Cinematic Circus. Aiming to create unique and high-quality circus shows and videos, Double Take has spent their time studying the characteristics of both circus and cinema in order to find different ways of linking, adapting, and transposing the techniques of each art form onto the other. For the last few years, they have been using their knowledge of circus to help them create circus videos and now, as they head back to the stage, they aim to use their...

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Kim Campbell

Kim Campbell is the chief content officer of CircusTalk and the editor-in-chief of CircusTalk News. They have written about circus for Spectacle magazine, Circus Now, Circus Promoters and were a resident for Circus Stories, Le Cirque Vu Par with En Piste in 2015 at the Montreal Completement Cirque Festival. They are the former editor of American Circus Educators magazine, as well as a staff writer for the web publication Third Coast Review, where they write about circus, theatre, arts and culture. Kim is a member of the American Theater Critics Association. In 2019 as the editor for CircusTalk News, Kim was on the jury at el Festival Iberoamericano de Circo (FIRCO) and presented the first CircusTalk Critic's Choice Award. In 2021, Kim was on the voting committee for the International Circus Awards.