Burning Bridges and Building Businesses
Creatives today face the unique challenge of marrying the creativity of an artist with the needed business acumen of a
Leer más
Branding
The Work Hunt
Cheers erupt from the crowd, hats are thrown high in the air, and all the graduates walk out with the
Leer más
PRO EXCLUSIVE: Review, Rethink, Regenerate – Matthew Jessner’s Thought-Provoking Conversations with Industry Leaders
It’s no secret that pandemic lockdowns put the circus industry on pause– but pausing gives us time to envision something
Leer más
The Circus Boss Podcast Episode 11: Marketing Myths and Instagram Tips with Shared Culture Concepts
How can you make marketing less overwhelming? Do you really need a website? If you’ve got your logos and colors,
Leer más
What’s your Unique Value as a Performer?
Sometimes you know you are a perfect fit for a show, but how do you convince the casting director, hiring
Leer más
The 3 R’s–Episode 1, Marketing in Live Entertainment and Circus Arts: Promoting Visions, Preserving Values
As part of our PRO Exclusive content, we introduce a new series hosted by Matthew Jessner called The 3 R’s,
Leer más
The Pivot: Episode 4 – Let’s be Friends Helping Friends Find Work with Linda Beltran
The Pivot is an interview series created to highlight those in our industry who have learned to pivot and find
Leer más
Network Your Way Out of Isolation & Build Your Brand
In 2020, the practice of networking was elevated in the performing arts world, as countless creators turned towards the digital
Leer más
5 Tips for Self-Marketing as an Artist
I was sitting in the chapel-turned-classroom at Ecole de cirque de Quebec, listening to Julie Lavergne talk about the overview
Leer más